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Prima Car Care is an exclusive line of car care products custom-tailored to the most demanding auto aficionado. The formulas are unique. Great lengths were taken, and no expense spared, in order to create a family of products second to none. Thoughtful design even went into the packaging. The bottles are short and wide for a reason. A solid base and low center of gravity means you are less likely to tip over your glass cleaner as you reach for your QD. If we put this much thought into the package, imagine what we did with what goes into the bottle.